Micro Focus to Expand & Enlarge by Empowering Clients

By SiliconIndia | Thursday, 16 February 2012, 04:08 Hrs

Micro Focus has prepared well for the region's growth and is committed to partner with their clients through the process of growing & improving their business. Micro Focus provides innovative software that allows companies to Develop, Test, Deploy, Assess & Modernize business-critical enterprise applications, Enables customers' business applications to respond swiftly to market changes & Embrace modern architectures with reduced cost and risk.

In Micro Focus's recent customer engagement session titled, "Testing with Quality Assurance in an Agile Environment", many senior management personnel shared their views & thoughts on the prospects & growth strategy for Micro Focus in Asia.

David Taylor, President of Asia Pacific & Japan, is very positive about the growth potential of Micro Focus' business in the region, shares his thoughts. "Obviously China is very, very strong and that's why we're getting great growth in China and in India as well. That's fabulous. Good solid growth" & also commented on the Japanese fighting spirits where Micro Focus experienced growth despite the challenges they faced as a nation with the tsunamis and earthquakes.

With regard to the success of Micro Focus in the region to their right entry strategy, Taylor explained "The approach that we've done is - we've gone in at a (comfortable) level, we've implemented our business plans, we've got the returns that we expected to get, and on the basis of that, we're making further investments," "So initially we just went into Beijing, set up a team in (there) and now... we're doing the same in Shanghai, but it's all self-funded. So it's not draining on the rest of the company."

Steven Lee, regional director for Asia, shares his thoughts about the growth potential for the region. "(Our strategy) really depends on which region, (for instance), testing software with the concept of QA (Quality Assurance) has been here in Hong Kong since seven or eight years ago."

Regarding Micro Focus' customer base, Taylor elaborated on Lee's mention about the Chinese government's interest & involvement.

"It's no secret that China is very, very aggressively trying to compete at the IT services sector with (India)," explains Taylor. "As a result of that, they got to ensure that there's quality practices in place in all facets of management of computing environments, as well as from an application development and maintenance perspective, because that's a huge business for (India)... and the government is really, really promoting that. A lot of investment in terms of education and so on that was made in the last five year plan."

Jeffrey Findlay, Senior Consulting Manager and Solution Architect explained that "Customers are really coming in much earlier," Findlay explained. "They're recognizing that quality is what they're after and quality starts with good requirements. They have to get their business needs nailed down right up front."

Lee added "These enterprises, they understand the importance to link up the business requirement and the testing environment" and also said "So this is what we are seeing the customers are putting more investment, to insure that QA is integrated into the whole application lifecycle management."